E-Commerce – Advanced Level Course

Haksar Colony Raghavpuram, 7No. Choraha Morar, Gwalior M.P - 474006

The Advanced E-Commerce Course is designed for experienced professionals, digital marketers, and entrepreneurs who want to master the complexities of online business operations, performance marketing, global scaling, automation, data analytics, and advanced customer experience strategies. This course prepares learners to manage high-performing e-commerce platforms and adapt to fast-changing market trends.

Course Duration:

12–16 Weeks (Adjustable for classroom or self-paced learning)

Course Objectives:

Master performance marketing and e-commerce analytics
Learn omnichannel strategies and customer lifecycle management
Deep dive into automation, AI tools, and scaling frameworks
Understand international e-commerce, compliance, and cross-border logistics
Analyze real-world data, optimize for ROI, and innovate for growth

Course Content:

Module 1: E-Commerce Business Strategy & Scaling

Strategic planning and competitive positioning
Business model transformation and innovation
International market entry and cross-border challenges
Exit strategies, valuation, and investor pitching

Module 2: Advanced Store Development & UX Optimization

Custom coding for e-commerce platforms (HTML, CSS, JavaScript basics)
Integrating APIs (inventory, shipping, CRM)
Conversion-focused UI/UX design principles
Accessibility and performance optimization

Module 3: Advanced Performance Marketing

Multi-channel ad strategies (Meta, Google, Amazon, LinkedIn)
Budget planning, audience segmentation, and ad funnel structuring
Retargeting, Lookalike Audiences, and Dynamic Ads
Attribution modeling and ROAS optimization

Module 4: SEO & Content at Scale

Advanced SEO strategies: schema markup, backlinks, site architecture
Content automation tools and AI integration
Voice search, video SEO, and multilingual content strategies
Landing page testing and optimization

Module 5: Data Analytics & BI in E-Commerce

Google Analytics 4 (GA4), BigQuery, and data visualization tools (Tableau, Power BI)
Customer segmentation using RFM analysis
Predictive analytics for inventory, pricing, and personalization
Sales forecasting models and anomaly detection

Module 6: Automation & AI in E-Commerce

CRM automation workflows (HubSpot, Zoho, Salesforce)
Email and SMS automation (Klaviyo, Mailchimp, MoEngage)
AI chatbots and virtual assistants (Dialogflow, ChatGPT integrations)
Inventory, shipping, and accounting automation (Zapier, ERP tools)

Module 7: Omnichannel & Customer Lifecycle Management

Integrating physical and digital touchpoints
Loyalty programs, referral systems, and gamification
Personalization engines and recommendation systems
Handling customer data ethically (GDPR, CCPA compliance)

Module 8: Logistics, Warehousing & Cross-Border E-Commerce

Smart warehousing, ERP, and fulfillment automation
International shipping regulations and customs compliance
Multi-currency and multi-language support
Global tax, duties, and payment challenges

Capstone Project:

Launch and run a fully operational online store with:
- End-to-end customer journey
- Performance marketing campaign
- Data dashboard with analytics reporting
- Strategy for global expansion or niche domination

Assessment:

Real-world case study analysis
Group project or individual store performance audit
Final presentation and peer review

Certification:

Advanced Certificate in E-Commerce Strategy & Operations (with optional industry affiliation or accreditation)

Features

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Requirements

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Tacet

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Instructor

eventechnology29@gmail.com

1 Student

9 Courses

₹ Price ₹1,499.00₹999.00

Delivery type Private 1-1

Capacity 1000 Students

Level All levels

Duration 16 Weeks

Lessons 10

Featured Review

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E-Commerce – Advanced Level Course

Course Duration:

Course Objectives:

Course Content:

Module 1: E-Commerce Business Strategy & Scaling

Module 2: Advanced Store Development & UX Optimization

Module 3: Advanced Performance Marketing

Module 4: SEO & Content at Scale

Module 5: Data Analytics & BI in E-Commerce

Module 6: Automation & AI in E-Commerce

Module 7: Omnichannel & Customer Lifecycle Management

Module 8: Logistics, Warehousing & Cross-Border E-Commerce

Capstone Project:

Assessment:

Certification:

Features

Target audiences

Requirements

FAQs

Instructor

GET HELP

Important Links

CONTACT US

E-Commerce – Advanced Level Course

Course Duration:

Course Objectives:

Course Content:

Module 1: E-Commerce Business Strategy & Scaling

Module 2: Advanced Store Development & UX Optimization

Module 3: Advanced Performance Marketing

Module 4: SEO & Content at Scale

Module 5: Data Analytics & BI in E-Commerce

Module 6: Automation & AI in E-Commerce

Module 7: Omnichannel & Customer Lifecycle Management

Module 8: Logistics, Warehousing & Cross-Border E-Commerce

Capstone Project:

Assessment:

Certification:

Features

Target audiences

Requirements

FAQs

Instructor

GET HELP

Important Links

CONTACT US

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