Here’s a comprehensive course content outline for “e-Commerce – Pro+ Mastery 💯% Placement”, designed to take learners from foundational knowledge to advanced skills, with a focus on real-world application and guaranteed placement outcomes:
What is e-Commerce?
Evolution and Trends in e-Commerce
Types of e-Commerce Models (B2B, B2C, C2C, D2C)
e-Commerce Ecosystem Overview
Future of Online Selling
Choosing the Right e-Commerce Platform (Shopify, WooCommerce, Wix, Magento)
Domain & Hosting Setup
Website Design & UX Principles
Payment Gateway Integration
Inventory Management System Setup
Identifying Profitable Niches
Winning Product Research Techniques (using tools like Jungle Scout, Helium 10, Google Trends)
Domestic vs. International Sourcing
Supplier Communication & Negotiation
Dropshipping vs. Private Label vs. Own Products
Selling on Amazon, Flipkart, Meesho, eBay, Etsy, etc.
Marketplace Account Setup
Listing Optimization (SEO for marketplaces)
Pricing Strategies
Managing Returns, Refunds & Customer Support
Fundamentals of Digital Marketing
Facebook & Instagram Ads for Product Sales
Google Shopping Ads & PPC
Email Marketing & SMS Automation
Influencer & Affiliate Marketing Strategies
Conversion Rate Optimization (CRO)
Google Analytics for e-Commerce
Facebook Pixel & Conversion API Setup
Retargeting Strategies
Heatmaps, Funnels, and A/B Testing (Hotjar, VWO)
Automation Tools (Zapier, Klaviyo, Omnisend)
Setting Up GST, TIN, PAN for e-Commerce
Understanding Taxation (India/Global)
Legal Policies: Terms, Privacy, Returns
Invoicing & Reconciliation
Outsourcing & Team Building
Logistics & Fulfillment Strategy (FBA, 3PLs)
Global Expansion (Sell in US, UK, UAE, etc.)
Multi-Channel Selling (Website + Marketplaces + Social Commerce)
Building a Brand for Long-Term Success
Create and launch your own e-Commerce store
Run paid ads & achieve first 100 sales
Marketplace product listing & ranking
Email campaign with automation
Case study documentation for resume
Resume & LinkedIn Optimization for e-Commerce Roles
Interview Preparation (Marketing, Store Manager, Amazon Specialist, etc.)
Freelancing & Agency Setup Guidance
Placement Assistance & Mock Interviews
Real Job Opportunities with Partner Companies
AI Tools for e-Commerce (ChatGPT, Midjourney, Jasper)
WhatsApp Marketing for e-Commerce
Funnel Building (ClickFunnels, Leadpages)
Influencer Store Setup & Monetization
Lifetime Mentorship & Support Group Access
Certification:
Pro+ Mastery Certificate
Google Ads / Meta Ads Certification Assistance
Duration:
12-16 Weeks
Weekends/Weekdays Options
Live Projects + Assignments + Internship Opportunities
