E-Commerce – Standard Course

Course Description:

The E-Commerce – Standard Course is designed to deepen learners’ understanding of e-commerce operations, digital marketing strategies, and online business management. It covers the technical, operational, and strategic aspects of launching and growing a successful online business. Ideal for students, working professionals, and entrepreneurs with a foundational understanding of e-commerce.

Course Duration:

8–12 Weeks (Flexible based on delivery mode)

Course Objectives:

• Learn how to plan, build, and scale an e-commerce business

• Explore in-depth digital marketing strategies and tools

• Understand logistics, operations, and customer management in real-world scenarios

• Gain working knowledge of analytics, automation, and optimization tools

• Prepare for launching or improving a functioning e-commerce store

Course Content:

Module 1: E-Commerce Ecosystem Overview

• In-depth understanding of the e-commerce landscape

• Market segmentation and audience targeting

• Global vs local e-commerce trends

• Legal and regulatory framework for e-commerce (India and global context)

Module 2: Business Planning & Product Strategy

• Niche selection and market research

• Business models and monetization strategies

• Product sourcing: manufacturing, wholesaling, dropshipping

• Creating a business plan and sales forecast

Module 3: E-Commerce Platform Management

• Comparative analysis: Shopify, WooCommerce, Magento, Wix, and marketplaces (Amazon, Flipkart)

• Domain, hosting, and backend setup

• Store customization and branding

• Inventory and catalog management

Module 4: Payment Systems & Order Fulfillment

• Integrating and managing payment gateways

• Managing transactions, refunds, and chargebacks

• Inventory control and warehousing options

• Working with logistics partners (e.g., Shiprocket, Delhivery, Amazon FBA)

• Returns and customer experience policies

Module 5: Digital Marketing for E-Commerce

• Content marketing and product storytelling

• Social media strategy and influencer collaborations

• Facebook & Google Ads campaign setup and optimization

• Email marketing automation and CRM tools

• SEO (Search Engine Optimization) for product pages and blogs

Module 6: Analytics & Conversion Optimization

• Google Analytics and Facebook Pixel basics

• Key performance indicators (KPIs) and dashboard reports

• A/B testing and CRO (Conversion Rate Optimization)

• Funnel building and customer journey mapping

Module 7: Mobile Commerce & App Integration

• Importance of mobile optimization

• Mobile apps vs mobile-friendly websites

• Progressive Web Apps (PWAs)

• Push notifications and SMS marketing

Module 8: Scaling Your E-Commerce Business

• Outsourcing and automation tools (Zapier, chatbots, etc.)

• Expanding to marketplaces and international shipping

• Handling scale-related challenges (team, support, tech)

• Case studies of successful Indian and global e-commerce brands

Capstone Project:

• Develop a complete e-commerce business plan

• Build and present a mock or real e-commerce store

• Run a basic online marketing campaign with results analysis

Evaluation:

• Assignments and quizzes after each module

• Mid-term evaluation (store setup or business pitch)

• Final project presentation and report

Certification:

Certificate of Completion (Optionally industry-validated or skill-based assessment available)