E-Commerce – Starter Course

Course Description:

This beginner-level course provides a comprehensive introduction to the world of e-commerce. It is ideal for students, aspiring entrepreneurs, and small business owners who want to understand how online commerce works and how to build and manage an online store or digital business presence effectively.

Course Duration:

4–6 Weeks (Adjustable based on class schedule)

Course Objectives:

• Understand the fundamentals of e-commerce

• Learn about different business models in the online space

• Explore popular e-commerce platforms and tools

• Understand digital marketing basics

• Learn how to set up and manage an online store

• Gain insights into payment gateways, logistics, and customer service

Course Content:

Module 1: Introduction to E-Commerce

• Definition and evolution of e-commerce

• Types of e-commerce (B2B, B2C, C2C, C2B)

• Advantages and challenges of e-commerce

• Current trends and future scope

Module 2: E-Commerce Business Models

• Dropshipping

• Print-on-demand

• Affiliate marketing

• Subscription models

• Online services vs product sales

Module 3: E-Commerce Platforms

• Overview of popular platforms: Shopify, WooCommerce, Amazon, Flipkart, Etsy

• Choosing the right platform for your business

• Setting up a basic e-commerce store

Module 4: Website Setup and Design Basics

• Importance of UI/UX in online shopping

• Essentials of product listings: titles, descriptions, images, pricing

• Navigation, mobile responsiveness, and site performance

Module 5: Digital Payments and Security

• Payment gateways (Razorpay, PayPal, Stripe, etc.)

• UPI and net banking integrations

• SSL certificates and secure transactions

• Data privacy and consumer protection

Module 6: Logistics and Fulfillment

• Order management and inventory basics

• Shipping partners and delivery tracking

• Handling returns and customer complaints

Module 7: Digital Marketing Essentials

• Basics of SEO for e-commerce

• Introduction to social media marketing (Facebook, Instagram, WhatsApp Business)

• Email marketing and customer engagement

• Paid ads and analytics basics

Module 8: Customer Relationship Management (CRM)

• Building customer trust and loyalty

• Handling reviews and feedback

• Customer service tools and chatbots

Assessment & Certification:

• Weekly quizzes

• Final project: Create a basic e-commerce business plan or mock store

• Certificate of Completion